MAIIAM is a new private museum of contemporary art in Thailand initiated by Jean Michel Beurdeley and his late wife Patrsi Bunnag, together with their son Eric Bunnag Booth. The family wishes to share their private collection, built together over the last thirty years, to everyone so that people could see and experience for themselves how art can enrich their lives. The museum was built in memory of Eric Bunnag Booth’s great great aunt Chao Chom Iam, a royal consort to King Rama V. Bolstering Chiang Mai’s already vibrant art and cultural scene, MAIIAM aims to make the co-founders’ important collections of Thai and regional contemporary art, permanently accessible to the public. The museum mounts long-term and temporary exhibitions of visual art, design, and fashion, alongside performances, films screenings, special education programs, lectures and workshops to engage a wide spectrum of audiences. Located in the district of Sankamphaeng, twenty minutes from the center of Chiang Mai, the former industrial site was transformed by the internationally active Bangkok-based architectural team all(zone).