CORPORATE ENTREPRENEURSHIP: AIMING FOR EXPONENTIAL
GROWTH THROUGH THE CREATIVE & INNOVATIVE MINDSET
Extraordinary way to Profitability
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It often happens that once a company
settles their business model to generate stable profitability, it immediately
cements it and ignore their need to continue to innovate. Creativity dies along
the bureaucracy which becomes the standard corporate practices. As long as
there is a stable cash flow within the company, management tends not to
initiate changes that may impact their turnover and profit. This attitude is
often visible within big organizations that are far less agile compared to the
smaller ones. They have turned their corporate managers into bureaucrats rather
than "entrepreneurs". There is no more budget set aside for the
company to venture into another potential innovation which could in turn
provide them with another realm of opportunities that can deliver far greater
profitability in the future. Certainly, opportunities will not come without
risks but entrepreneurs will be able to manage whatever risks they encounter
along their entrepreneurial journeys.