Value Proposition Design

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Value Proposition Design

How to solve real customer problems and create great solutions everybody wants.

In this speech the team behind the international bestseller Business Model Generation explains how to create value propositions customers can’t resist. Value Proposition Design helps you tackle a core challenge of every startup / business — creating compelling products and services customers want to buy. The speech will give you an introduction into processes and tools you need to succeed - e.g. by explaining the Value Proposition Canvas.

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