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Marketing Your Startup: International Insiders' Advice

21 July 2016 at 20:00 - 21:00



Thailand Startup Week is a Free five-day, entrepreneur-led, community-run event held to celebrate, showcase, empower, inspire, and grow the startup community and culture through knowledge sharing in meetings, gatherings, lectures, and other exciting activities. From 18-22 July, we are hosting over 50 FREE events across Bangkok in multiple locations. You are viewing one of these events.

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Marketing Your Startup: International Insiders' Advice

Pavel Slutsky, Associate Professor, Communication Arts Department, Chulalongkorn University
Aaron Henry, General Manager, 720 Connect
Dr. Enric Ordeix- Ramon Llull University (Barcelona) and Vice-President of the Global Communication Institute (Frankfurt)

Good press can make or break a business. Marketing communications professionals with international experience will give you practical, unfiltered guidance on how to promote your business with sound strategies and clear messaging; and on selecting, managing, and measuring the performance of outside agencies.  Session will consist of a 40 minute round table, followed by 20 minutes of Q&A and advice with examples from the audience.




Speaker: Pavel Slutsky, Associate Professor, Communication Arts Department, Chulalongkorn University

He received his PhD in Political Science (Journalism) in 2008 from St. Petersburg State University, Russia. His research and background drove him towards the areas of political theory of communication (both meta-theory and normative theory), and applied communications (particularly PR and cross-cultural comparative studies). He has published three monographs,three university textbooks and multiple articles on these topics. He also has over 15 years experience as an industry practitioner, entrepreneur and PR-consultant. He is a founder and co-founder of several communication and marketing agencies which provided services to global corporations such as Walt Disney, Sony, Tuborg, Chanel, Tetra Pak, Audi and Subaru among others. 




Speaker: Aaron Henry, General Manager, 720 Connect

Aaron Henry has more than 18 years of experience in marketing communications, public relations, digital production, talent and studio management, and business development. He has represented clients in the U.S. including Warner Bros., 20th Century Fox, The Walt Disney Co., Flixster, Rotten Tomatoes, Fandango, Coors Brewing, and Deutsch, among many others.

Aaron has created branded media partnerships and original content with outlets such as Sirius Satellite Radio, Extra!, FOX, CNN, ABC, EPIX, The Hollywood Reporter, Hearst, and hundreds of broadcast radio stations in major markets. MediaMax reporting indicates that, over three years, he boosted overall awareness of several key Warner Bros. digital entertainment properties by more than 1,200%. For years, Aaron has worked at the forefront of technology, representing and working with companies that shape the ways in which consumers interact with digital content. 




Speaker: 
Dr. Enric Ordeix- Ramon Llull University (Barcelona) and Vice-President of the Global Communication Institute (Frankfurt)

Dr. Enric Ordeix is a full-time professor of Corporate and International Public Relations, Academic Director of MA-Strategic Management in global Communication as well as Professional Careers director at Blanquerna School of Communication and International Relations-Ramon Llull University in Barcelona, Catalonia-Spain. He is a member of the Research Group on Strategy and Advertising Creativity of Blanquerna School of Communication and has participated as guest speaker in institutions such as Universidad Católica de Chile Universidad de Viñadelmar (Chile), Erfurt University (Germany) and Emerson College (Boston), Oklahoma University, Harvard Extension School of Harvard and Zayed University (Abu Dhabi).

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21 July 2016 at 20:00 - 21:00



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Essential Marketing Communications Strategies for Startups
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Thailand Startup Week

Thailand Startup Week (THSW) is a FREE five-day, entrepreneur-led, community-run event held to celebrate, showcase, empower, inspire, and grow the startup community and culture through knowledge sharing in meetups, gatherings, lectures, and other exciting activities. THSW 2016 will be held from 18-22 July at various locations around Bangkok. #THSW16 #THStartupWeek Startup Week is a program of TechStars.

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